Professor of Strategic Leadership, London Business School
Breakthrough business strategy
Creating innovative corporate cultures
Costas Markides is widely recognised as being one of the world's leading experts on business strategy and innovation.
Consistently ranked in the world's top business thinkers by Thinkers50, he holds the Robert P. Bauman Chair in Strategic Leadership at the London Business School. Formerly he was also the School's the Executive Education Faculty Director.
Costas' research ranges from strategic innovation and business model innovation to diversification and international acquisitions.
In particular, his work explores how established companies can pursue radical or disruptive innovation, and how they can compete with two business models in the same industry. He also examines how companies can create a culture of continuous innovation and the role that individuals play in making an organisation more innovative.
A prolific author, All the Right Moves: A Guide to Crafting Breakthrough Strategy was shortlisted for the Igor Ansoff Strategic Management Award in 2000. Subsequently, Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets, was shortlisted for the Financial Times-Goldman Sachs Management Book of the Year in 2005. In Game-Changing Strategies (2008), he explored how established firms can use business model innovation to break the rules in their markets, and how to respond when their market is invaded by a disruptive business model.
More recently, Costas has increasingly turned his attention to social issues, examining how management ideas can be used to address social problems such as drug related crime, poverty and malnutrition.
His forthcoming book, Architects of Change, explores how individuals could design innovative solutions to social problems in ways that make them easily scalable. He also examines how a decentralised change process could be used to scale up social innovations and diffuse them globally.
As technology disrupts markets at an ever-increasing pace, every business is operating in an ever more precarious environment.
A brilliantly energetic speaker, Costas explains how organisations can be the disruptor rather than the disrupted. His speeches are as inspiring as they are informative.