Co-founder, ASOS Venture
Leading expert on e-commerce and retail
The future of retail
Technology, digitalisation & innovation
Daniel Bobroff believes in the power to be a game changer.
He is a keynote speaker, technology visionary and strategist working in the area of retail.
Daniel is the founder of Coded Futures, a creative technology advisory firm focused on the future of retail, and formerly the co-founder and Investment Director of ASOS Ventures, the online fashion company’s venture capital division. He has spent over two decades as an innovator, entrepreneur, mentor and investor, and is, today, a leading voice and keynote speaker in the world of retail and fashion technology.
Daniel is also acknowledged as the pioneer of in-game advertising – “selling Mario to the admen” - starting an advertising medium that is today an eight-billion-dollar market. He built Microtime, the first and for over a decade the leading digital advertising agency for in-game advertising and advergaming.
Close contact to the gaming world led Daniel to build and lead Deibus Studios, a video games developer with studios in both the UK and France and which emerged as a leading talent for extreme sports, creating games for PlayStation, Xbox and Nintendo, achieving combined sales in excess of 50 million units.
Daniel has founded, invested in and led companies within a range of innovative technologies including virtual reality, visual search, e-commerce and ad-tech.
Scouting for the latest innovations across retail’s value chain, Daniel advises and inspires many of the top international brands and retailers on their technology-driven future.