VBQ Speakers

Jonah Berger - Keynote Speaker

Book Jonah Berger as a keynote speaker. Jonah Berger is the best-selling author of Contagious and Invisible Influence. For more information on business speaker Jonah Berger, contact VBQ Speakers founding agent Leo von Bülow-Quirk on leo@vbqspeakers.com or 0044 7833 727090.

 

Jonah Berger

Best-selling author on the science of influence



Speaker Themes

  • The science of why things catch on

  • Human behaviour & decision-making

  • How to disruption-proof your business

  • Go-to-market strategy & new product launch

  • Customer experience

  • Marketing & advertising in the digital age

  • How to be more influential



Travels From

Philadelphia, USA

 
 

BIOGRAPHY

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behaviour.

Jonah has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.


JONAH'S TALKS

Why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviours get more word of mouth than others? Professor Jonah Berger examines the behavioural science that underlies these questions. He examines how people make decisions, how ideas diffuse, and how social influence shapes behaviour.

He has helped a host of companies and organisations get their stuff to catch on. From Fortune 500 companies to small start-ups, and multinationals to non-profits, Jonah has helped drive new product adoption, sharpen effective messaging, and develop marketing strategy.

VIDEOS

Jonah explores the ideas behind Contagious: Why Things Catch On (2018)


Jonah Berger on Invisible Influence (2017)