Leading brand expert
Neuroscience and psychology
Creativity & innovation
New York, USA
Martin Lindstrom is one of the world’s premier (and toughest) brand building experts, advising Fortune 100 brands - from the Coca-Cola Company to Nestlé to Red Bull - on how to build future-proof brands.
Martin is a past recipient of TIME Magazine’s “Worlds 100 Most Influential People”. He is a New York Times and Wall Street Journal best-selling author of seven groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed. Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including including the New York Times and the Wall Street Journal.
BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.” His latest book, SMALL DATA – The Tiny Clues That Uncover Huge Trends, was published in 2016.
Martin has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research. He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.
In 2015, Thinkers50 ranked Martin number 18 amongst the world’s most influential management thinkers. He is the anchor and producer of NBC’s popular TV show, ‘Main Street Makeover’ on TODAY; a columnist for Fast Company and TIME Magazine, and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg, Businessweek, The Washington Post, USA Today, and numerous other publications and television channels worldwide.
Martin is one of the world's most prolific marketing experts. He has written over 1,000 articles on branding - published in more than 100 countries - and has presented to more than 7 million people across 60 countries. He travels over a million miles a year to deliver his messages to audiences around the world.
From neuroscience and psychology to trend-spotting in consumer habits, his speeches are packed with practical (often counter-intuitive) insights and compelling anecdotes on how we can better engage with our customers.