Best-selling author, "Brainfluence"
The science of decision-making
Roger Dooley is an author, international keynote speaker, and consultant. He is a recognised expert in the use of brain and behavior research to improve marketing, sales, and customer experience.
Roger is the author of the best-seller Brainfluence: 100 ways to Persuade and Convince Consumers with Neuromarketing, which has been translated into six languages.
He writes the popular column "Neuromarketing" at Forbes.com and Entrepreneur.com. He is Founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. The latter was acquired by Hobsons, where Dooley served as Vice President of Digital Marketing after the acquisition.
Roger's work focuses on influence and persuasion, with an emphasis on highly practical applications of brain and behaviour research. He brings a well-grounded understanding of how business works to every project. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.
The Persuasion Slide is a model created by Dooley that puts marketing and customer experience in an easy-to-understand framework. This model allows businesses to focus on the four key elements needed to persuade customers to act and aids in identifying friction points in the customer experience that prevent sales and reduce satisfaction. The framework has been applied to other behaviour change topics, such as compliance with medical instructions.
Both entertaining and insightful, Roger brilliant explains how science is changing our understanding of human decision-making, and what this means for businesses looking to engage their customers in person, on the web or via other media.
He always tailors his talks to the needs of the host. Formats range from fun introductions to neuromarketing to in-depth tactical workshops.