According to recent estimates, 328.77 million terabytes of data are created every single day.
In this context of information overload, it is more essential than ever that business leaders are able to discern the signal from the noise so that they can isolate the key trends affecting their organisation.
But more than that, in order to guide and motivate their organisations through this increasingly complex world, leaders need to be able to convey their understanding of these issues clearly and with authority.
In short, good communication lies at the heart of every well-run business.
Ros Atkins‘ brilliant new book, The Art Of Explanation: How to Communicate with Clarity and Confidence, is an expert guide on how to do just that.
As the BBC’s Analysis Editor and creator of the hugely popular “Ros Atkins on…” videos, Ros has years of experience distilling complex issues into clear explanations.
His book is full of practical steps anyone can take to check they are explaining an issue as well as they can. For example, his checklist for “the anatomy of a good explanation” is follows:
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1. SIMPLICITY
Is this the simplest way I can say this?
2. ESSENTIAL DETAIL
What detail is essential to this explanation?
3. COMPLEXITY
Are there elements of this subject I don’t understand?
4. EFFICIENCY
Is this the most succinct way I can say this?
5. PRECISION
Am I saying exactly what I want to communicate?
6. CONTEXT
Why does this matter to the people I’m addressing?
7. NO DISTRACTIONS
Are there verbal, written or visual distractions?
8. ENGAGING
Are there moments when attention could waver?
9. USEFUL
Have I answered the questions that people have?
10.CLARITY OF PURPOSE
Above all else, what am I trying to explain?
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Ros then goes on to provide seven steps to create an effective explanation, and also shows how to create powerful short explanations, whether verbally or written e.g. in emails.
Through the book and his keynote speeches, Ros provides leaders with the essential tools and skills they need to improve their communication.
To find out how to book Ros Atkins for your event, contact us.