Adrian Simpson

Expert on Global Business Strategy

Speaker Themes

  • What makes a great organisation?
  • Characteristics of successful business leaders
  • How to build an innovation culture
  • How to create a culture of Service Excellence
  • Insights into Chinese business

Travels from

Buckinghamshire, UK


From the backstreets of Bangladesh to the boardrooms of Amazon and Alibaba Adrian has spent his career getting inside the world’s most progressive organisations.

He toured the first Apple Store with the legendary designer Jonathan Ive, engaged Al Gore to speak on sustainability; has interviewed numerous CEO’s and thought leaders; and taken 100’s of leaders inside leading organisations in Silicon Valley, China, Israel, India, and throughout Europe. These include BBC, Dyson and Tesco’s executive boards. 

In the last few years Adrian has visited Alibaba, Apple, Tesla, LEGO, Amazon, The Ritz-Carlton Hotel Company, Pret a Manger, The Aravind Eye Care System, Southwest Airlines, The Eden Project, Zappos and Xiaomi.

Through their lens Adrian has observed the defining elements of success. A storyteller at heart, he brings to life how such organisations remain at the forefront and how truly authentic leaders lead.


Adrian has spoken at events throughout Europe, Asia, Middle East, and North America, both physically and digitally, and recently featured in a Radio 4 piece on China’s Digital Titans.

Adrian, an insightful and very engaging speaker, has received some fantastic feedback from clients such as Sage, Emirates NBD, London Stock Exchange, Rentokil Initial, and NBC Universal.


The content is like nothing else – I’ve never worked with a presenter that has so many brilliant stories and examples from a who’s who of the world’s best businesses.  Our people came away inspired and privileged in equal measure to have got so much insight from so many iconic brands. 

The delivery also worked fantastically well and transferred seamlessly from stage to online (using our own internal virtual classroom platform via Google).  The slides and content bring the whole thing to life and Adrian’s passion and engagement get people hooked.  If anything the virtual setting works even better as it feels more intimate and enables people to engage and debate rather than just watch – which is perfect for this subject. 

An awesome session, delivered flawlessly in the virtual setting by an absolute rock star of leadership development.”

Jeremy Phillips-Powell, Group Talent Director, Rentokil Initial

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