Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and best-selling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behaviour.
Jonah has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. Why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviours get more word of mouth than others?
Jonah Berger has taught Wharton’s top-ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
Jonah’s latest book is The Catalyst: How To Change Anyone’s Mind, which introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. In the book, Jonah describes the five hidden factors that impede change, and how by mitigating them, you can change anything.
For more information on Jonah Berger’s speaking topics, availability and fees, contact VBQ Speakers founding agent Leo von Bülow-Quirk at firstname.lastname@example.org.
JONAH BERGER: KEYNOTE SPEAKER
Jonah Berger is world-renowned for his ground-breaking research on how people make decisions and implement change, how ideas diffuse and how social influence shapes behaviour.
He has helped a host of companies and organisations implement effective change and get their work to catch on. From Fortune 500 companies to small start-ups, and multinationals to non-profits, Jonah has helped drive new product adoption, sharpen effective messaging, and develop marketing strategy.