Michel is globally renowned as a pioneer in ecommerce and multichannel marketing, with 25 years’ experience in digital business.
Having played a pioneering role as head of new media at Sony Music Europe in the early 90’s, he he went on to hold several senior executive positions in French and international B2C and B2B multichannel companies (including Bertelsmann, Manutan International, Quelle, Conrad Electronics, and Camaïeu).
Michel relocated to the UK in early 2013 to join Marks & Spencer to develop their cross-border sales capabilities, and then went on to support the omni-channel strategy of leading electronics retailer Maplin Electronics as eCommerce Director.
More recently, he led the company-wide marketing transformation of media giant TIME inc in the UK as interim CMO.
He continues to work as Ecommerce and digital CMO with a variety of private equity firms, investors and retail organisations who are looking to undertake digital and omnichannel transformation projects.
Michel is legendary in the ecommerce and multichannel industry, known for helping turn around the fortunes of leading international firms by revolutionising their digital strategy.
In an era where digital permeates every aspect of business, and disruption is the norm rather than exception, Michel shows businesses how to develop a strategy that keeps them ahead of the competition.
From the technicalities of data and AI, to developing an effective organisational culture, story-telling and consumer engagement, Michel’s insights are invaluable o businesses in all sectors.