Roger Dooley is a recognised expert in the use of brain and behaviour research to improve marketing, sales, customer experience, and corporate culture.
Dooley is the author of Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business), and the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. The latter has been translated into nine languages.
He writes the popular blog, Neuromarketing, and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. The latter business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as Vice President of Digital Marketing after the acquisition.
Dooley’s work focuses on the practical application of brain and behavioural science for business. He brings a well-grounded understanding of how business works to every project. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing.
The Persuasion Slide™ is a model created by Dooley that puts marketing and customer experience in an easy-to-understand framework. The model allows businesses to focus on the four key elements needed to persuade customers to act and aids in identifying friction points in the customer experience that prevent sales and reduce satisfaction. The framework has been applied to other behaviour-change topics, such as compliance with medical instructions.
Both entertaining and insightful, Roger brilliantly explains how science is changing our understanding of human decision-making, and what this means for businesses looking to engage their customers in person, on the web or via other media.
He always tailors his talks to the needs of the host. Formats range from fun introductions to neuromarketing to in-depth tactical workshops.